It’s time to go back to sales strategies and try to integrate into the new reality with the way you sell. The main challenge is face-to-face sales, who every day must respect health measures and respect controls.

Waiting for the opportunity to receive or visit customers face to face again can be risky. This can put your business at a disadvantage and can further affect the level of sales. It is time to start to sell by the current trends implemented: phone, virtual, and social media.

We would like to share some ideas that can be implemented to increase sales in times of crisis and not fail in the attempt.

1. Reclassify your current customer portfolio

Review your current customer portfolio and re-classify it: active, inactive, and potential customers. If in the current process the company added, modified, or deleted products and services. It’s your task to check that you have an updated, ready-to-work customer portfolio.

2. Leaflet

Identify leads or customers who may have changed their preferences due to the new reality. Investigate and generate a new lead list with potentials customers.

3. Segment your customers according to current reality

It is possible that your customers are affected in different magnitudes, some more than others and this should be necessary to reclassify your customers into A, B, C according to the possibility of purchase and projects that are held on the table.

The classification aims to generate a value proposition according to the needs of customers and avoid being unwelcome. It is necessary to address customers according to classification, for  example a customer “A” you will need to look for the opportunity to visit, schedule a conference or call, while for a “C” client may be sufficient to just contact them with a message through WhatsApp or an email.

4. Advertising Support

Now it is more complicated to communicate with customers. You need to make the most of the advertising that your company makes. Take advantage of advertising as an opportunity to communicate with your existing customers, and contact new ones. Advertising helps you not to contact “cold” customers and creates  a better chance of closing a sale.

5. Focus on need

Focus your communication with solutions, don’t contact them if you don’t know how it can help them. Think about the needs of the customer first.

6. Attractive prices

It is time to make attractive promotions or offers that do not damage your margin.

7. Communication

To serve customers not everything can be online or on social networks. Personal attention is very valuable with clients. Talk to your customers over the phone or schedule video calls. Don’t forget that contact and feedback is always important.

Let us help you adjust your goals to stay competitive in this ever-changing world of business!

Contact me today for a consultation.

Alejandra Granados, SOLUMARK®